Seth Godin suggests that success is about keeping your promises. This is another way of saying you must manage and meet (or preferably beat) the expectations you set. Not just your customers’ expectations but your own objectives too. As with my earlier post about “solutions” being a glib marketing response to “problems” – the real issue here is determining the goals in the first place.
Setting goals is a whole subject in itself but one goal that is always held up in today’s society is wealth. I recently heard a great definition of wealth that went something like this: wealth can be measured by the time you could continue to live by the standards you want, without having to work. I think this a neat definition as it copes with almost every perspective I can think of and yet it is still measurable – provided you can fix what standards you want to live too!