Friday, May 29, 2009

Cassetteboy vs The Bloddy Apprentice

Absolutely hilarious edit of Sir Alan by Cassette Boy

Wednesday, May 27, 2009

Marketing Art or Science

Seth Godin makes a good point again, about Marketing being an Art and a Science.

I did Physics at University - but also Art at School. I loved Art but thought science was a better career move. Funny that I landed up doing marketing, or maybe a good compromise.

Time to get going again

A few friends have suggested I should start posting again - especially as I am going to want to drive consulting business for TrueTalk.

So much has happened since my last post - I left Sharedband a year ago and have been working for Stone Computers until recently. (Note to myself to write a couple of posts on my time at Stone, and an update on where Sharedband is now).

Currently I am working on a number of new business ideas and looking around for consulting projects to keep the wolf from the door. I have been developing the proposition for TrueTalk consulting and believe that today there is real demand to understand the value marketing brings an organisation. Not just the tactical comms stuff (which is important) but the whole picture of the customer experience.

Without understanding of the true value of marketing the temptation in today's economic climate is for CEO's and CFO's to cut budgets and resources. Even if cuts are unavoidable it's extremely important to understand how to optimise what is available.

So I am going to pitch a service that gets a dialogue going with customers and partners first so that it's possible to paint that picture with the right perspective.