I could do with some help; I have started working with a couple of companies who have asked me to look at their opportunity if they started blogging. Part of this process is a number of interviews with selected staff, to establish views and understand the business I have come up with 16 questions – however they may not be the best 16. What have I missed? I can tell you 16 is plenty – any more is not a good idea – in fact 12 would probably be better, but I can’t pick any to drop at this point.
SECTION A : Your company as it stands
1. What is your company role and responsibility?
2. What do you think about company’s products and services, i.e. quality and success?
3. How closely does your company work with its customers, alliances and partners?
4. How well do the customers or other partners know you?
5. How would you describe your company culture?
a) Openness, transparency?
c) Ability to deal with criticism or bad news?
6. How well does marketing and PR today support the business? And how would you describe your brand’s value?
7. Who or what are your key (they-below) and what do you think about them?
d) Events/exhibitions or seminars?
8. Is confidentiality a key issue for your business?
a) Intellectual property?
b) Customer details and trade secrets?
SECTION B: Your views on the blogging opportunity for your company
1. What style should the company blog be?
a) From corporate to personal?
b) From branded to non-branded?
c) From chatty to reserved?
d) Other comments
2. What will you post articles about?
a) Any allied subjects?
3. How long do you think you can spend blogging / day / week?
a) How many posts do you think that will be?
4. What ratio of time will be spent reading to writing?
5. What support do you need from the company?
i.e. tools , training, helpline, rules, back up etc.
6. How do you rate your own level of commitment to the proposal?
7. What do you see as the main benefit to the company?
8. Should I blog about the project?