Apostrophe apology
It seems that getting ones apostrophe’s right is important to quite a few people, so I have added the one missing from my Blog title.
This Blog is about current marketing issues, favorite memories and my new business challenge at Sharedband a technology start up that's really exciting. Until last year I was immersed in a corporate career with brands like Dell, Xerox, Dixons, AST, Tektronix, Staples and Amstrad. I just fell into marketing and developed a realistic hands on approach that worked most of the time.
3 Comments:
Apostrophe No-No: In all types of promotional material, I note an alarming increase in the apostrophe's (incorrect) usage to indicate the plural. Examples such as "Potato's 10p per kilo" and "Hundred's of Laptop's at rock-bottom prices" drive me NUTS. These displays of stupidity actually put me off buying the promoted products or services. Who's to blame for this abuse of a beautiful language and profession? ......
Copywriter's!!!!!!
This post is a joke, right?
one's apostrophes is correct.
No joke, it wasn't right then..surprising number of off line and email complaints!
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