This is a personal blog, favourite memories of my time in sales and marketing and other interesting stuff.
For most of my career I worked for well known IT brands like Dell, Xerox, Dixons, Amstrad, AST, Tektronix, Staples, and Stone Computers. Recently I worked for an agency specialising in global marketing efficiency, nowadays I have my own consulting business called TrueTalk.
BUT in the background I have been developing Gotradelive a cloud based platform for SME trading and networking.
A few months back I wrote a post about the value of Trust. In this post I mentioned that it was in my top 10 virtues for human life and brand value. Ever since I wrote about it I have wondered what else was in my top 10 and did they all apply to brand value as well as being human virtues. Perhaps you may have a view on the order but here is my best stab at the top 10 brand virtues:
Did I miss any that are more important than those listed? How does your brand stack up (or even your own personal brand / image)? What do you think your customers or audience would make of these values when it comes to your own brand image?
Do you think it would be fun to score well known brands against each of these factors and reach conclusions as to their brand value as a result?