tag:blogger.com,1999:blog-31841111.post115715504240817384..comments2012-02-16T11:04:20.229ZKeithhttp://www.blogger.com/profile/15590254264130144028noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-31841111.post-1157229744219934842006-09-02T21:42:00.000+01:002006-09-02T21:42:00.000+01:00Having worked both client and agency side in marketing and corporate communications for over 20 years I am constantly amazed when CEO's and senior managers state they 'want closer communications with employees and customers' and so use newsletters, customer 'round-tables', satisfaction and attitude surveys. Yet at the same time are outsourcing call centres and service functions as 'non core' just as Dell does I expect. Did I miss something? What cannot be more core than customer care! Blogging has an important role to play here. There is a risk that you will hear something from customers you rather you didn't but better you hear and act on it before your competitors. In addition a CEO of a large corporation risks becoming isolated and 'faceless' to many in the organisation. A blog is a great way to communicate with employees and help share the vision and the message.Adrian Mosshttp://www.focusbiz.co.uknoreply@blogger.com