tag:blogger.com,1999:blog-31841111.post115646740798215009..comments2012-02-16T11:04:29.270ZKeithhttp://www.blogger.com/profile/15590254264130144028noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-31841111.post-1157333740792840042006-09-04T02:35:00.000+01:002006-09-04T02:35:00.000+01:00Hi Keith - I picked you up via Shel Israel. Questions for you:<BR/><BR/>Why is there a need? <BR/>What have you identified as requiring change?<BR/>Who is ready for any of this?<BR/>Why should they believe you?<BR/>Why does it have to be external marketing?<BR/>What are the risks?<BR/>Who is going to manage the change and do they have the qualities necessary to steer this kind of thing through?<BR/>Show me the money!!!!<BR/><BR/>The reason I pose these questions is because new media, social computing and the rest may have a large POTENTIAL market but we're talking about businesses here. Hard assed businesses to boot.<BR/><BR/>I know this is an issue as I work around the enterprise and it is a devil of a job getting them to accept blog platforms. Few people have adequately articulated the benefits which are not direct but indirect. There is no cheap trick replacement here. There is, instead, a huge amount of process change. <BR/><BR/>I'm travelling to San Francisco to attend a conference on issues around this in October. Check out http://www.office20con.com - should give you a flavour of the issues at stake. It's a seriously high quality event. <BR/><BR/>Disclosure: I'm part of the volunteer organising group and I'm doing this on a totally unfunded basis. I believe it is that important. A few other Brits and EU types are coming along.Dennis Howletthttp://www.blogger.com/profile/00220998852809568296noreply@blogger.com