The death of the marketeer .... following on from ...

2006-08-24T07:24:00.000+01:00

The death of the marketeer .... following on from the death of the salesman? Perhaps not. But certainly automated outbound call centers, increasingly ineffective direct marketing tactics, and all the "push" oriented marketing plays will continue to decline in effectiveness.

The focus is moving to quality of offering (as it should), and permission based marketing. Have something of value to say, have an outstanding product, and the new paradigm represented by what we know as the blogisphere allows you to reach, engage and understand your customer in ways we haven't been able to since our forebears left their small villages and moved to the cities two hundred years ago. Human and powerful.

Comments on Keith Collins' True Marketing Experience: Who likes marketing anyway?

The death of the marketeer .... following on from ...